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STARTUP right. PR, Marketing & Social Media for your New Biz
Monday, June 15, 2009 / 9am-4pm- Chandler, Arizona
Thinking about a new business? Opened the doors but no one is walking through them? Are you a victim of "the new economy" and considering working for yourself?
Don't make the same mistakes so many new businesses make- save yourself money, time and heartache by knowing how to leverage PR, Marketing and Social Media for your new business.
Sometimes the most important part of marketing is knowing what NOT to do. Learn "Top Ten Marketing Mistakes Startups Make" so you can avoid the roadbumps.
You'll need to let people know about your new business- how do the companies featured on the news get there? For the basics of PR and how to deal with the media,
you can learn how to target the right reporter and pitch the right story to
gain free exposure through the media with this step by step tutorial.
You keep hearing about Twitter and Facebook, but you're not sure how to actually use it for your own business. Is it worth the time? What if my customers aren't on social media? Learn the answers and how to leverage these tools to engage customers and monitor your brand online.
Even if you've got a budget to hire a publicist, and marketing department, arm yourself with these valuable knowledge tools so you know who to hire, can be an active participant in the process, and when you're being taken for a ride.
Schedule
9a-11:00: PR
- What is PR?
- What is a press release and what is a “pitch”?
- NEWs worthy ideas
- S.W.O.T. out an idea
- Basic outline of press release
- Added value for your pitches
- How the media works and how to reach them
- How to make your release work for you beyond traditional media
- Free ways to spread the word online
- Do’s and Don’ts after you get the press
11-noon Lunch Break
12-2: Marketing Rules
-
The Top 10 Slaughtered Marketing Rules at Non-Profits
2-4: Social Media 101
- Developing a Social Media Policy
- Using Social Media for your constituent groups
- Integrating Operations into Social Media
- Effective campaign case studies
- Specific uses for Twitter, Facebook, LinkedIn, Ning
- Demographic studies
When & Where
Gangplank HQ
325 E Elliot Rd
Chandler,
AZ 85225
Sunday, June 14, 2009 from 9:00 AM to 4:00 PM (MT)
Add to my calendar
Hosted By
Are You Socially Acceptable
Are You Socially Acceptable takes the PR and Social Media technologies everyone has convinced you to use and teaches you how to actually use them.
Charlotte Risch of Phoenix based P.R. firm The Media Push, Amanda Blum of marketing and design firm Howling Zoe Productions and Amy Vynalek, of AV Communications LLC, specializing in helping non-profit organizations come together to teach Valley businesses how to best publicize themselves in the Web 2.0 world.
A former television writer and producer with Emmy nominations to her name, Charlotte brings 15 years of experience to the plate. While her current focus is small businesses, she has worked with companies from Subway to the Fiesta Bowl, bringing her amazing ability to garner attention for her clients by developing relationships with the media. A regular contributor to The Valley PR Blog, Charlotte is very active in the community, including mentoring through the Pat Tillman Foundation, Recording for Blind and Dyslexic and raising money for the Cystic Fibrosis Foundation.
A graduate of
Rhode Island School of Design, Amanda has been helping small businesses and non profits find new and creative ways to reach their target demographic for over 10 years. Working with a diverse group of clients including
restaurants,
boutiques,
artists and
web 2.0 companies, her advertising campaigns have won awards from the Arizona Newspaper Association. Amanda has been active in community volunteering for almost 20 years.
Amy Vynalek, owner of AV Communications LLC, specializing in helping non-profit organizations. Amy has more than 15 years experience in marketing, mostly as a senior station manager at television stations in Arizona and volunteering with countless non-profit organizations. Amy’s creativity won a regional
Emmy award, three additional Emmy nominations, and three national Silver Medallions. She’s served on the Board of Directors for Women’s Metropolitan Arts Council and
Save the Family and has volunteered with numerous organizations throughout her career.
